Digital Marketing Manager

·       Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

·       Design, build and maintain our social media presence

·       Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

·       Identify trends and insights, and optimize spend and performance based on the insights

·       Brainstorm new and creative growth strategies

·       Plan, execute, and measure experiments and conversion tests

·       Collaborate with internal teams to create landing pages and optimize user experience

·       Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

·       Instrument conversion points and optimize user funnels

·       Collaborate with agencies and other vendor partners

·       Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

• Develop digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition
• Identifycritical conversion points and drop off points and optimizes user funnels.
• Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
• Maintain digital marketing staff by recruiting, selecting, orienting, and training employees.
• Maintains digital marketing staff job results by counseling and disciplining employees; and planning, monitoring, and appraising job results.
• Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities…